COMMERCIAL PROJECT
COCa COla Y3000
3D ANIMATION | 2023
I was fortunate to contribute to the creative team for the first Coca-Cola campaign at the Las Vegas Sphere, orchestrated by PHNTM. This project brought together a group of exceptionally talented artists, including Brilly, David Ariew, Harrison Vincent, Jan Sladenko, Ryan Hawthorn, and myself.
See below more information of my contribution for this project:
Y3000 FUTURE
The entirety of the promotional spot incorporated a diverse array of scenes and seamless transitions. Notably, I collaborated with Harrison Vincent on the creation of the big cityscape.
Every city was thoughtfully constructed to reflect a distinct facet of the Coke Y3000 campaign.
4 CITIES
Each cityscape was crafted to embody a specific facet of the Coke Y3000 campaign. The overarching aesthetic direction was purposefully curated to evoke a sense of optimism and a radiant outlook for the future.
INSIDE-OUT
The sphere configuration functions as an inwardly-wrapped arrangement for a 360-degree camera. In the creation of the city scene, we constructed the cityscape in a circular layout surrounding the central camera.
This configuration introduces certain intricacies, particularly concerning the non-uniform scaling of assets as they are positioned at varying distances from the camera. Substantial adjustments were necessary to ensure a visually cohesive and consistent scale throughout.
